• by Fern Siegel , November 22, 2022

We Are Social and The Narrative Group have merged to strengthen their social and culture practices. We Are Social becomes the lead brand in the United States; Rebecca Coleman, Narrative's president, becomes CEO of We Are Social US.

The merger, effective Jan. 1, is singular. It is not a consolidation, but an effort to provide more resources to both teams. 

Each agency retains its individual brands and staffs. The Narrative Group leadership will work closely with We Are Social to conceive its mission and vision. Both are part of Plus Company.

The Narrative Group will focus on creative culture-centered, earned-led campaigns for brands, which includes experiential marketing and talent services.

We Are Social's client roster includes Adidas, Samsung, Netflix and Google.The new entity will boast 100+ staffers and a roster of award-winning global campaigns.

“The merger reflects the strength of the Plus Company network of agencies and its commitment to growth and collaboration not competition,” says Plus Company CEO, Brett Marchand. He added the team of “trend-setting professionals will bring new ideas and thinking to the table for their clients.”

“Our increased scale and combined capabilities creates value for our clients and synergies for our teams, enabling us to deliver even more breakthrough work.” says Nathan McDonald, co-founder-Group CEO of We Are Social.

Plus Company comprises over 24 companies and 3,000+ employees across 12 countries in North America, Europe, Asia Pacific and the Mideast.