Publishers have serious competition in the battle for talent.
Content marketing managers and directors now both earn betwee
These salary r n 100,000 and $150,000 per year, with those handling big budgets making even more, according to the Career Survey Report 2022 from Managing Editor.
Writers pull in from $50,000 to $74,999, as do managing editors and editors in chief.
Content marketing editors land from $75,000 to $99,999. Chief content officers/vice presidents of content earn over $150,000.
Otherwise, the higher salaries are likely to go to people working in data analytics. That ranks with budgeting as one of the least favorite activities. The three top responsibilities of content marketers are content strategy, editing and writing.
anges may also apply to custom content teams within publishing companies.
Of the marketers polled, 69% are fully remote, while 2% never work remotely. Remote workers put in more hours—over 41.
As for education, 90% have a bachelor’s degree at least, with majors such as business, liberal arts and journalism. But 55% have never worked in traditional journalism.
It is a young person’s business—30% are under 18, 29% from 18 to 24,. In addition, 23% are in the 25-34 range, 13% are 35-44 and only 3% from 36 to 54. A mere 2% are 55-64, and none over 65.
Meanwhile, 70% identify as female, 27% as male, 1% as non-binary 1% as and 1% prefer not to say.
Over 80% are White or Caucasian, and under 10% each Hispanic or Latino, Black or African American or Asian or Asian American. American Indian or Alaska natives are near the bottom in representation, as are native Hawaiians and Pacific Islanders.
Managing Editor surveyed 305 content marketers from February 8 to May 31, 2022.