'People' Restarts 'StyleWatch' As Interactive Digital Product

People is relaunching its StyleWatch feature in a digital format 20 years after its initial appearance in print, on Cyber Monday, November 28. 

The digital StyleWatch will offer a collection of almost 20 shoppable stories, highlighting the season's trends and inspiration from celebrities and tastemakers. 

The cover, moving beyond the old celebrity stock imagery, will provide  original photoshoots and interviews. The inaugural cover features reality show star sisters Aurora, Olivia, and Sophia Culpo.

StyleWatch will publish several times per year.

The move is indicative of parent Dotdash Meredith’s move into digital. 

"The original StyleWatch was beloved for its curated finds inclusive of every body and budget -- it was interactive in its own way, shopped via tear sheets at top stores," states Leah Wyar, president of People and the entertainment Ggroup at Dotdash Meredith. 



Wyar adds, "Two decades later, savvy online shoppers expect immediate gratification and an interactive digital format makes the new StyleWatch even more valuable for today's shopper."

To celebrate the relaunch, StyleWatch has collaborated with Carolina Herrera fragrance to feature two scents: Good Girl Eau de Parfum & Bad Boy Eau de Toilette Spray.


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