Price-Sensitive Consumers Seek Deals During Holidays

Amid concerns about keeping up with rising prices for basic necessities such as food, gas and home heating, many consumers say they are looking for deals as Black Friday and Cyber Monday approach.

To stay informed about upcoming sales, consumers are taking a variety of steps. More than half (55%) …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications