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Musk Repeats Tesla Behavior At Twitter

Telling workers to be “hard core,” firing people and talking about bankruptcy are strategies that Elon Musk also used at Tesla and Space X. "Over the years, Mr. Musk has developed a playbook for managing his companies — including Tesla and the rocket manufacturer SpaceX — through periods of pain, employing shock treatment and alarmism and pushing his workers and himself to put aside their families and friends to spend all their energy on his mission," per The New York Times.

Read the whole story at The New York Times »

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