The Atlanta, Georgia-based nonprofit funds needed research while providing support for patients and their families.
The campaign, which runs till the end of the year, is a mix of digital ads, digital video, digital audio, native and social (YouTube, Facebook and Instagram and in-feed video ads).
The spot says: "The world would be a better place if we didn't exist... Because a world without us is a world without childhood cancer."
CURE believes childhood cancer can be cured in our lifetime. The thrust of the new ad campaign is it dreams of being out of business.Blue Sky's client work includes Explore Georgia, Chick-fil-A Peach Bowl, Northside Hospital and TBS/"Conan."