What are consumers talking about on social networks -- and how does that relate to holiday shopping? Marketers can learn a lot by what is said online, even if it’s just in their own circles.
Data from Sprout Social shows that search queries included mentions of the holiday season, holiday deals, holiday shopping, #holidaydeals, #holidayseason, and #holidayshopping on social media from November 1, 2022 through November 21, 2022.
When it comes to social-media conversations throughout November related to holiday shopping, #crypto was notably high, the data shows.
The social-media management platform analyzed holiday shopping conversations in November and found:
The top keywords mentioned in holiday shopping conversations included: