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Burberry Aims For Mass Growth

Burberry is looking to trade in its exclusivity for mass sales. The brand's CEO says the brand will leverage its “Britishness” and connection with British design, craft and culture to increase sales and profits. "The next phase of growth includes plans to broadly double sales of leather goods, shoes and women’s ready-to-wear and grow outerwear to 50 percent in the medium term. He also wants to grow accessories to more than 50% of total sales in the long term," per Sourcing Journal. 

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