Ford Motor Co. is enlisting the aid of former basketball great Earvin "Magic" Johnson to target urban car buyers. The company has launched a custom-designed Web site for its Lincoln brand designed to
connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market. The site opens with Johnson providing a personal, guided introduction and site
tour. Included on the site is Lincoln advertising activities and major events, along with links to Johnson properties like the Magic Johnson Foundation. Reader column, auto reviews and articles on
after-market customization are also available as well as a look at Lincoln's history.
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