Online Sales Boomed Over Cyber Weekend, Showing 10.2% Growth: Salesforce

Online sales reached $17.2 billion over Cyber Weekend -- a 10.2% hike YoY, Salesforce reports.. Globally, sales totaled 83.9 billion, with 3% growth.

Black Friday sales reached $15 billion in the U.S., and 65.3 billion worldwide.  

The average deal in the U.S. was 30% off, versus 27% worldwide.  

Mobile accounted for 78% of all U.S. online sales, and roughly the same globally. Social drove 12% of all mobile traffic referrals in the throughout the world, a 22% hike YoY. 

The most popular verticals and their increases were: 

  • Electronics and Accessories — 31%
  • Active Apparel and Footwear — 20%
  • Health and Beauty — 14%

Globally, verticals with the highest discount rates were:

  • Home Appliances — 42%
  • General Apparel — 33%
  • Luxury Handbags — 32%
  • Health and Beauty — 31%

“Online traffic and sales continued to gain momentum throughout Cyber Week, buoyed by US consumers, who snagged great deals on Saturday and Sunday,” states Rob Garf, vice president and general manager of retail at Salesforce.  

Garf adds: “We anticipate retailers continuing their aggressive discounting approaches on Cyber Monday as they make the final push to move inventory and free up cash.” 

Salesforce analyzed shopping data from more than one billion consumers on Commerce Cloud and Marketing Cloud, covering 24 of the top 30 U.S. online retailers.



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