Brick and mortar retail is not dead, if Nike's Rise store concept is any indication. "The athletic apparel and footwear giant has opened the first North American location of Nike Rise, at Aventura
Mall, Aventura, Fla.," per
Chain Store Age."Similar to the other locations, the newest Nike Rise has an area where shoppers can customize their sneakers and apparel (Nike By You) and
plenty of screens displaying local sports, city and athlete data. Two-floor LED screens display real-time sports moments, seasonal brand campaigns and city-specific member data from the Nike
Training Club and Nike Run Club apps, so that the community can see itself reflected in the store experience."
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