• by Steve McClellan  @mp_mcclellan, November 30, 2022

Out of home media agency Talon unveiled a rebrand today including a new tagline: “Talon_Think Outside,” evoking an outdoor firm that provides an original and creative offering. 

The nearly 10-year-old agency says the makeover is designed to reinforce its efforts to provide clients topnotch planning, buying, creativity, tech solutions, and best outcomes. 

As part of the rebrand, all Talon units will be brought together under the Talon moniker including creative arm, Grand Visual, and planning and buying network Plexus. The latter covers 100 international markets and going forward will be known as Talon International, according to the company. 

The rebrand follows another year of expansion for the agency, with new offices in North America, Asia-Pacific, and the Middle East.

It also secured new investment from Equistone Partners Europe that’s being used to fund further geographic expansion through acquisitions, and for tech development. 

Talon works with global brands such as Diageo, BBC, and McDonald’s, as well as ad/marketing holding companies Omnicom, Havas, and Stagwell.