The Washington Post has debuted a personalized interactive feature that will present a subscriber’s most-read news topics, journalists and stories from the past year.
The new offering, Newsprint, continues The Post’s experimentation with tailoring experiences based on a subscriber’s identified interests and engagement, the company says.
The goal is to “strengthen that relationship, showcasing the value that The Post provides and reminds them what they’ve loved the most so they remain a loyal reader,” states Michael Ribero, chief subscriptions officer.
Newsprint displays a range of personalized insights about a subscriber’s past news interests including how subscribers’ reading habits compare to others.
At the start, some subscribers will receive an email linking to their personalized “Newsprint,” including a summary of their "year in news." Washington Post.“Our readers have limited time to consume news,” said Jessica Gilbert, head of product at The
Gilbert continues, “Newsprint, our artificial intelligence-powered experience, shows our subscribers where they want to go — building on the topics they identified and who they read the most, while also helping them discover other stories they might have missed or new journalists to follow.”