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Hertz Hires First CMO In 2 Years, Will Focus On EVs

Former GE Appliances marketer Wayne Davis will start his stint as chief marketing officer at Hertz Jan. 3. "The company’s most recent chief marketing officer, Jodi Allen, died in 2020," according to The Wall Street Journal. "Hertz veteran Laura C. Smith... led marketing for the past two years but didn’t hold the CMO title." The company will focus on "making Hertz more relevant to young consumers by promoting its efforts to electrify its fleet and to distinguish its discount Dollar and Thrifty rental brands."

Read the whole story at The Wall Street Journal »

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