• by Joe Mandese  @mp_joemandese, December 14, 2022

The Aspen Group, which mass markets dental and other healthcare services has tapped Dentsu X as its new media agency of record for its Aspen Dental, ClearChoice Dental Implant Center and Motto brands.

Aspen, which markets 1,300 dental healthcare practices servicing more than 35,000 patients across 45 states, operates brands including Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio and AZPetVet.

Aspen -- which touts itself as a disruptor in the dentistry field offering "approachable dental care to the masses" -- describes Motto as a "challenger brand," and says it was attracted to Dentsu because of its proprietary consumer targeting platform M1, as well as its media effectiveness tools.