Streamer Pluto TV has launched a global brand campaign with Drew Barrymore, who stars in her own daily show for the Paramount-owned network.
The latest all-new “Stream Now. Pay Never.” iteration features several spots highlighting the streamer’s easy approach to accessing shows. The spots include "Street Chase" and "Rom Com."
The campaign introduced the tagline in October. It was developed by Paramount Streaming in partnership with the Known agency.
The spots debuted Dec. 16 in the U.S. and Canada across linear, CTV, out-of-home, digital, radio and social platforms, as well as the Pluto's linear and digital properties.
The campaign continues through Q1 2023 in global markets, including the United Kingdom, Germany, The Nordics and others.
To kick off the creative campaign, Barrymore premiered an all-in-one spot on her show, seen here.
Tom Ryan, CEO of Paramount Streaming and co-founder of Pluto TV, said the campaign “perfectly encapsulates Pluto TV's core value proposition to audiences everywhere.”
Barrymore shares her enthusiasm for Pluto’s diverse shows in three TV set-ups: a crime chase scene, a meet-cute and a skydiving scene.
“The fact that the service is completely free, with no strings attached really drew me to be a part of this campaign,” said Barrymore.
The commercial was shot by David Shane of O Positive Films.
Known’s roster includes work for Shift4, GrubHub, HBO Max, Univision and Memorial Sloan Kettering Cancer Center.