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Nike Creates Retail Concept For Jordan Brand

Nike has created a retail concept for its Jordan Brand called World of Flight. The 4,000-sq.-ft. store in Milan, Italy carries Jordan Brand footwear and apparel for men, women and kids, and will also boost exclusive items. The Jordan Brand makes up over 10% of Nike’s overall revenue and is one of its most important subbrands, per Chain Store Age.

Read the whole story at Chain Store Age »

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