PPG and the National Hockey League are expected to announce a three-year extension of their North American partnership today.
The paint company will continue as the official paint of the NHL in the U.S. and Canada. Financial details and terms of the deal were not disclosed.
A highlight of the partnership includes PPG receiving nationwide broadcast exposure through digitally enhanced “Dasherboards" during the Stanley Cup Playoffs throughout the agreement’s term. PPG will be able to reach a broader audience through this dynamic signage initiative and the opportunity is a strategic fit with the Stanley Cup Playoffs occurring at the start of paint season.
PPG is a sponsor of the 2023 Discover NHL Winter Classic featuring the Pittsburgh Penguins versus the Boston Bruins on Jan. 2. Pittsburgh-based PPG’s presence at the NHL Winter Classic is a “natural synergy” with the Penguins’ participation, according to the company.
The PPG partnership will be visible via on-site activation, branded dasherboards and in-stadium signage.
PPG will continue to identify new ways to integrate its paints, coatings and specialty materials into the game of hockey, says Bryan Iams, PPG chief communications and government affairs office.
At the beginning of the last partnership extension in 2019, the two parties announced that a color-changing thermochromic coating would be added to all official game pucks, providing a visual indicator that pucks should be replaced.
And PPG’s Envirocron Extreme Protection coating has been used on NHL goal posts since 2017.