Ad, Marketing Executives Discuss Gender Bias In New York Festivals Series

The New York Festivals is partnering with a group called The Band of Sisters to create a new video series exploring gender bias in the workplace titled “Calling Men In.”

The Band of Sisters is comprised of six senior female marketing veterans who met while working at PepsiCo: Dawn Hudson, Angelique Bellmer Krembs, Katie Lacey, Lori Marcus, Cie Nicholson and Mitzi Short.

One of their goals is to use their years of experience to bring attention to the micro-moments rooted in gender bias that create barriers to inclusion for women. The six women recently co-authored a book on the topic called “You Should Smile More - How to Dismantle Gender Bias in the Workplace.”

The “Calling Men In” series will include conversations between The Band of Sisters founding members and prominent male leaders from top-tier advertising agencies. Guests include Fede Garcia - Global Chief Creative Officer at BCW Global, Jason Harris - Co-Founder & CEO at Mekanism, James Rowe - Managing Director at adam&eveDDB, Robert Schwartz - Chair at TBWA New York Group, and David Sable - Co-Founder/Partner at DoAble and former Global CEO of Y&R, and Host of New York Festivals Creativity From The Other Side.



Sample the work here.

Next story loading loading..