Two of the top 10 most-read "Media Daily News" stories of 2022 were obituaries about the passing of beloved industry figures: former Subway marketing guru Tony Pace; and USIM President Russell Zingale.
Much of the other most-read stories were about progressively weakening economic signals for the ad industry, and erosion of time spent with ad-supported media, and P&G Chief Brand Officer Marc Pritchard calling for an end of "general market" media targeting.
Not a mention of ad legend George Lois! Shame!!!