Commentary
Streaming Viewers Show High Tolerance For Advertising
- by Robert Williams , Columnist, December 28, 2022
As companies such as Netflix and Disney seek to expand their streaming audiences and boost revenue, they’re offering lower-priced video subscriptions that carry advertising. Amid this shift, advertisers want to ensure their messaging appears in a brand-safe environment and that the viewer experience is positive to avoid alienating consumers.
Viewers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
