Rolling Stones, Other Artists, Rock Virtually


Going to a live concert hasn’t changed that much since the 1980s. You buy a ticket, sit in the audience and then hustle to get out when it ends.

But technology and COVID have prompted artists to experiment with virtual concerts. For instance, musical artist Aurora staged a virtual concert in 2022 inside the game Sky: Children of the Light that drew more than 1.6 million people, according to Venture Beat.

Even classic rock acts are embracing virtual concerts. On Feb. 2, the Rolling Stones are broadcasting “GRRR Live!” -- a performance of a live album first recorded during the band’s December 2012 show at the Prudential Center in Newark, New Jersey. It will be broadcast on RollingStonesNewark.com. As an add-on benefit, Kiswe, a global live streaming technology, will let fans upload short video selfies that will appear onscreen during the performance.

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In 2020, the beer brand Tecate launched a virtual concert series, El Patio, that brought some music acts together virtually.

The other impetus for virtual concerts is the repositioned Facebook, now known as Meta. While many of us have used the Internet for virtual meetings since the pandemic, there has been little incentive to hang out in the metaverse. Virtual concerts are a smart application that gives a reason to join the metaverse: Attend the concert of your choice without leaving the comfort of your home.

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