• by Ray Schultz , January 8, 2023

Golf Course Industry (GCI) magazine  is both expanding—and contracting—its Fast & Firm email newsletter. 

The B2B newsletter is being transformed from a weekly into one that appears three times a week, but offers fewer items per edition. 

The GCI team determined “we were giving subscribers a bloated product, writes Editor Guy Cipriano. “The Dec. 13 edition included 15 items and our metrics indicate subscribers develop click fatigue around the fourth or fifth item.”

These items included a column, new podcasts, a course and people news.

”Unfortunately, individual pieces don’t always function effectively as a group, and the newsletter failed to meet our expectations,” Cipriano continues. 

He adds, “Don’t get Fast & Firm? Click the subscribe tab on golfcourseindustry.com, type in your name and email, and — voila! — you’ll receive three Fast & Firm newsletters in our inbox each week.”

Fast & Firm was a biweekly until shifting to weekly frequency in 2020.  

Now, the “newsletter version of a five-hour round will become a concise content version of Tuesday, Thursday and Saturday spins around an imaginative par-3 course,” Cipriano writes.

He continues, “We’re not selling content memberships or beginning a pay-for-play club to receive it. We aren’t in the dues business. But we are in the business of helping and inspiring subscribers, readers, followers and listeners who serve dues-paying customers.”