ConnectRN's 'Unresignation' Campaign

As thousands of nurses headed for the picket lines today in New York City, connectRN, a Waltham, MA-based nurse community that connects nurses with flexible work opportunities, has luanched a creative campaign that highlights challenges nurses face and why many who left the profession over the past couple of years want to return.

The campaign, called "unResignation Notice," by agency Mischief @ No Fixed Address broke in Sunday's New York Times with a two-page spread. The ad was billed as an "UnResignation Letter" from nurses to healthcare leaders.
"The essence of my job is to make sure that my patients don't quit," the copy begins. It then notes how over the past couple of years nurses risked their own health and care "making it impossible for me to truly be there and help my patients."
Which is why, the letter states, so many nurses quit their jobs. But nurses never quit believing in the mission, the letter adds. But a mission that includes a system with "true flexiblity and understands our worth," and allows for work-life balance and "respects us as professionals and as human beings."

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It's that kind of system that most nurses who left would happily come back to. 

"If you also believe that change is possible," the letter states to healthcare leaders, then "please accept this letter as my unresignation."  The letter is signed by dozens of nurses. 

Nurses and certified nursing assistants will have the opportunity to add their signatures to the unResignation letter on an accompanying landing page on connectRN’s website and will be able to share the letter on social media to amplify their support, according to the agency. 

The campaign also includes a video and an OOH component that will be displayed starting today in several local markets. As more nurses sign the letter over the course of the multi-month campaign, they will have the opportunity to elaborate on their support for the movement through social media and encourage their networks to join.

It is estimated that hundreds of thousands of nurses have left the profession since the start of the pandemic, according to the agency. A recent survey by connectRN indicates that half of nurse still working were considering leaving by the end of 2022.

“Although countless nurses have decided to exit the industry, our aim is to not only emphasize how much they want to stay and to present a path forward that will work for everybody,” said connectRN CEO Ted Jeanloz. “We want nurses to feel like they’re being listened to, and that they have what they need to take care of not only their patients, but themselves.”

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