CMO Fails To Market, Magazine Folds

  • January 5, 2006
CMO magazine, a 15-month-old title that was popular among marketing executives, is closing its doors. In a statement released late Wednesday by its parent company, CXO Media, company president-CEO Michael Friedenberg said the title could no longer effectively compete in today's marketplace. "Although CMO received numerous awards and accolades, the marketplace is not of the size and scale to support the business in its present format," Friedenberg said. "We are currently exploring multiple options to continue the dialogue with readers and advertisers under a different business model." The move, along with other changes, is expected to result in a 10 percent headcount reduction at CXO Media. --John Wolfe
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