• by Todd Wasserman , January 10, 2023

Patrick O’Toole will join Burger King as its new chief marketing officer, the company announced today.

O’Toole had been at PepsiCo for 14 years, most recently serving as CMO for Mountain Dew, and before that as senior director of marketing for Tostitos. Prior to that, he held roles at GE and Black & Decker.

“Pat joins us at a milestone moment for the brand, and brings the right combination of perspective, experience and expertise to position BK for success in 2023 and beyond,” said Tom Curtis, President of Burger King North America.

In September 2022, Burger King announced a $400 million two-year investment in its U.S. system, called “Reclaim the Flame,” that included advertising.

O’Toole will start at the company Feb. 6.