Pizza Hut Brings Back Cult Favorite 'Big New Yorker'

1990s nostalgia is all the rage right now, so it shouldn’t be surprising that Pizza Hut is bringing back a 1990s favorite, the “Big New Yorker,” on Feb. 1.

Pizza Hut first sold the extra-large, 16-inch pizza in 1999. The Big New Yorker is about 30% bigger than the large-size pizza sold at Pizza Hut.

After disappearing some two decades ago, the Big New Yorker developed a cult following online. A petition asking Pizza Hut to bring the pizza back collected close to 4,000 signatures.

“I’ve been waiting for this day for a long time,” one commenter wrote on Reddit. “Same. I can’t wait for this,” wrote another.

In a press release, the chain said that the Big New Yorker was inspired by “the spirit of New York with an XL pizza that is as big and bold as the city that never sleeps.

“Flavors including sweet marinara sauce and Parmesan oregano seasoning on top to mimic an authentic New York pizzeria build,” the release continues.

Prices start at $13.99 for a double pepperoni or choose-your-own-slice.

Pizza Hut acknowledged requests from fans to bring back the Big New Yorker.

“The Big New Yorker was a huge hit when we launched it in 1999, setting the stage for future industry innovations like Pizza Hut Melts and Detroit-Style pizza," said Lindsay Morgan, chief marketing officer at Pizza Hut, in the company's announcement. "At 30% larger than our large pizza, now is the perfect time to answer our customers' requests and bring back The Big New Yorker in a big way right before the big game next month."

 Back in 1999, Pizza Hut launched the pizza with a TV spot featuring Spike Lee. The price back then? $9.99.

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