Most Marketers Say Personalization Efforts Are Somewhat Successful
- by Robert Williams , January 10, 2023
Less than a quarter (22%) of marketing professionals believe that their personalization strategy is very successful at helping to achieve strategic goals, according to a surveyby Ascend2. At the same time, nearly three quarters (73%) of those surveyed have experienced some success from their personalization efforts. This results indicates there …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
