• by Ray Schultz , January 12, 2023

MessageGears, fresh off a $62 million growth funding round, has acquired Swrve, a mobile app marketing platform that helps enterprise brands deliver mobile experiences to their customers.

With this acquisition, MessageGears will be able to help B2C enterprise brands engage customers across email, SMS, in-app, mobile push, web, and TV, the firm says.

Swrve helps enterprise B2C brands deliver native, 1-to-1 experiences inside their mobile apps -- including mobile push, in-app, and embedded content -- and works with such enterprise brands as Playrix, Emirates, Ryanair, and Telefónica.

MessageGears has 100 employees, with roughly 80% based in the Atlanta metro area. Swrve has 50 employees -- all remote -- who are mostly based in Ireland and the UK, with 12 based in the United States. Swrve’s entire executive team is joining MessageGears. 

MessageGears seeks to eliminates the latency, inflexibility, and other limitations found in some marketing clouds and customer-engagement platforms. The company services leading brands including Expedia, Indeed, OpenTable, Party City, Rakuten, and T-Mobile. 

“For years, marketers have been stuck using archaic platforms that limit their ability to truly connect with their customers,” says Roger Barnette, CEO of MessageGears. “In the next few years, we’re going to see a wave of enterprise brands adopting new technologies that free them from those limitations.”

Barnette says MessageGears provides a customer engagement platform for modern enterprises, and adds that "the combination of Swrve’s mobile push, in-app, and embedded content has made them a world leader in mobile app marketing."

Long Ridge Equity Partners, which led MessageGears’ recent growth financing round, was advised by Clearwater International on the transaction.

Terms of the acquisition were not disclosed.