Around the Net

Credit Cards Companies' Sonic Branding At Checkout Slows

Mastercard, Visa, American Express: at checkout counters around the land, no one's playing their song. "Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a sale is made at a card terminal. But old hardware, outdated software and retailer animus have slowed that" process substantially, according to The Wall Street Journal.

Read the whole story at The New York Times »

Next story loading loading..