• by Fern Siegel , January 17, 2023

Network, a UK discount scheme for key workers, tapped Harbour as its brand and creative partner. Harbour will begin work on a brand repositioning. The company has more than 3 million members in the UK, which allows them to save on various products and services, including shopping, travel and financial.

Storm Postlethwaite, managing director, Network, said the agency would help the company “define our north star. And from that, everything else will follow.”

Participating retailers include Argos, Sainsbury’s, Waitrose and Boots.

The timing, given the cost of living, is telling.

“There has never been a more vital time to support the key workers that keep our country going,” said Anna Bee, business director, Harbour.