ELVIS has won the creative account for Lyle’s Golden Syrup after a competitive pitch.
The agency’s remit will focus on TV. Work launches later this year and focuses on attracting young families to the brand.
ELVIS will work with Bicycle, just appointed the company’s new media agency.
The syrup has used the same tin since 1883. It is sold in both the U.S. and U.K.
Nick James, marketing director, Europe for Tate & Lyle Sugars, said: “The team at ELVIS have a proven track record of bringing new energy and reappraisal to established brands.”
Lyle's Golden Syrup, made by American Sugar Refining under the licensed brand, Tate & Lyle, remains one of the best-known British brands.