Team One Named KB Home's Strategic-Creative AOR

KB Home, one of the largest home builders in the United States, appointed Team One, Publicis Groupe’s fully integrated media, digital and communications agency, as its new strategic and creative agency of record.

The account was won after a competitive review.

Team One will act as an extension of the KB Home marketing team. Team One will handle paid media, digital and social media communications, collateral, signage and emerging channels.

The agency's first work is expected this summer.

Amit Desai, SVP-Chief Marketing Officer of KB Home, said: “Team One’s experience with high-involvement purchase categories and customer-centric clients was very impressive and made them the standout choice to be our brand partner. Together, we will elevate KB Home’s leadership position in the industry.”



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