BBH London Win's F&F Business

BBH London has won F&F, Tesco’s clothing brand. The shop has been Tesco's creative agency for the past seven years, winning the business from Wieden + Kennedy.

F&F plans to relaunch its brand platform in the second half of this year.

Holly Ripper, managing director at BBH, said called Tesco "a big part of our creative heritage."

In the past year, BBH has completed an integrated campaign for Tesco Mobile calling out the frustration for mobile phone users of mid-contract price hikes.

BBH began working on F&F’s positioning alongside the new communications strategy and creative in October 2022.

Jan Marchant, managing director home and clothing at F&F, said: “We have a brand with strong momentum that brings aspirational, high-quality fashion at supermarket prices to the nation. We are working with our partners at BBH to define the strategic and creative direction for the brand."  



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