• by Fern Siegel , January 27, 2023

Kathryn Hahn (“Glass Onion”) stars as the CEO of an outlaw business in HubSpot’s new campaign.

The latest campaign in its “Success Stories” series, was created by 72andSunny New York.

The work breaks across TV, social and digital. 

In the ad, Hahn employs HubSpot CRM tools to transform her business.

The brand’s first global campaign, also by 72andSunny and released in February 2022, starred Hahn as the head of a pirate enterprise.

Clare Jensen and Whitney Yando, creative directors 72andSunny New York, commenting on the Wild West theme, said: “There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company's growth.”

Amy Marino, head of global brand marketing at HubSpot, added the campaign highlights how“HubSpot's robust offerings across marketing automation, sales tracking, and customer support can help any organization win the wild west of running a business.”

In September, the agency named JT Pierce managing director, 72andSunny in New York, expanding its leadership team in the U.S. In July, it promoted Emily Connelly, group brand director at 72andSunny Los Angeles, to a new role: director of brand management.