• by Colin Kirkland , January 31, 2023

Notable Live, an interactive virtual events platform, has announced a new partnership with eBay, in which it will help the ecommerce mainstay leverage non-fungible tokens (NFTs) and merchandise for fan experiences with players from their favorite sports teams and leagues. 

According to a recent press release, the partnership will combine eBay’s collectible marketplace -- also known as KnownOrigin, a UK-based NFT marketplace that eBay acquired this past June for an undisclosed amount -- with an immersive experience and platform created by Notable Live, where sports fans can connect with players.

Co-founder and CEO of Notable Live Mike Antonucci says the company is focused on building offerings that attach memories to memorabilia and experiences. 

EBay Ventures, the company’s venture capital arm, led Notable Live’s Series A round and are in the process of finalizing a multi-year contract, where Notable Live will deliver limited edition NFT and merchandise to eBay.

Through Notable Live's ongoing Inside the Game partnership with eBay, players like Ray Lewis and others are offering game-worn and player-sourced collections, live experiences, and digital artwork to eBay's community of 135 million active buyers.

By combining eBay's collectibles marketplace with Notable Live's interactive "in the room" experience, it will invite fans to a new channel to connect for an authentic player interaction, meaning that fans will have the ability to go “Live!” on the Notable Live platform to meet and interact with their favorite players.

Launched in 2018, Notable Live was also founded by NFL Hall of Famer Emmitt Smith, who has expressed enthusiasm about the partnership, which enables players to connect more closely with their fans. 

It’s not yet clear which blockchain Notable Live’s NFTs will be issued on or what those NFTs will look like. EBay’s NFT sales are not recorded on-chain. Purchases require fiat currencies via PayPal or credit cards.