Super Bowl LVII is set to take place on Feb. 12. As usual, many of the ads have already been released.
So far, the venue has attracted some top stars. Here’s a roundup of some ads and teasers so far:
Kevin Bacon for Budweiser: The Anheuser-Busch brand released a 45-second ad entitled “Six Degrees of Bud” that plays on the idea of six degrees of separation (or six degrees of Kevin Bacon). Bacon narrates the ad, via FCB, New York, that “they say everyone is six degrees away from each other, but some are just a six-pack away.”
Sarah McLachlan for Busch: Another A-B brand, Busch, presents its macho “Busch Guy” having an encounter with singer Sarah McLachlan, who amiably spoofs her work for the ASPCA in this ad, where she learns that she’s cuddling with a wolf. The Martin Agency handles.
Dave Grohl for Crown Royal: The ubiquitous Foo Fighters frontman Dave Grohl stars in this ad, via Anomaly, which teases items (“Hawaiian pizza,” “trash bags”) that may appear in Crown Royal’s Super Bowl ad.
Ozzy Osbourne for Workday: The enterprise software company runs an ad in which rocker Ozzy Osbourne is a new worker and asks a fellow employee if they want a piercing.