LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday.
The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, who brings 20 years of experience at companies such as Azerion, Time UK, Collective Europe, and TI Media.
Coffey says the way LoopMe uses AI -- providing a unique ability to optimize in real-time -- drew her to the company.
This may also be the reason that demand at the company continues to build. LoopMe closed out 2022 with $150 million in revenue, reporting 55% global growth year-on-year and 27% growth year-on-year in APAC.
It demonstrates demand for LoopMe’s suite of products that do not rely on personal identifying data. The tech is available across mobile, connected television (CTV), digital audio, digital out-of-home (DOOH) and other emerging digital advertising channels.
While she worked at Amazon, Coffey held the position of head of strategy and business development, spearheading sales and account organizations, establishing multi-year operating plans, and developing and implementing revenue-generating strategies.
>At LoopMe, Coffey will oversee revenue in North America with direct reports over mid-market, agency partnerships and regional-based holding company business, as well as international growth.
Coffey has extensive experience supporting agency holding companies to drive innovation in the media and tech space, working at companies such as LinkedIn, and publishers such as Time, The Wall Street Journal, and USA Today.
During high school, Coffey says, she wanted to go into law, but once she was introduced to advertising “it didn’t seem that far off” from her original goal.
“Doing research, negotiating, defending your position and your clients are things both professions do,” she says. “By the time I went to college I knew I wanted to work on Madison Avenue. It was my mission. Originally, I wanted be a creative, but I didn’t have an art degree. Then I realized sales was just as creative.”
Coffey also loves business journalism and spends much time reading a variety of publications such as The Wall Street Journal. She was there when the publisher launched wsj.com and the paywall. When she moved to Time, sponsored buttons were the big thing.
“We’ve certainly come a long way,” she says. “I could say I went kicking and screaming. It was a difficult decision to move to LinkedIn. I really loved the content, publishing, and the brands. I thought that if I was going to succeed, I needed to go to a pure digital play.”
She calls LinkedIn as her training ground in the move to Amazon, where she spent more than 10 years.
When asked to cite the best business advice she has received, Coffey says “be innovative and keep creating” -- advice she has used throughout her career.