• by Fern Siegel , February 15, 2023

Josh Cellars launched a brand campaign to highlight the importance of family to the brand. It also positions the wine to enjoy for life’s special moments.

The creative is from Tombras, which became the winery’s AOR in July 2021. Josh Cellars, a premium $11+ brand, was named American Winery of the Year by Wine Enthusiast in 2021.

The campaign begins with the “Sunday Supper” and “Dirty Work" spots, and two more spots will roll out between Q2 and Q4. They highlight founder Joseph Carr, who named the brand for his father, Josh. Carr is seen surrounded by family, friends and coworkers as he relates the winery’s founding story.

The spots run on linear, CTV, OLV and OTT.

Josh Cellars is part of the Deutsch Family Wine & Spirits portfolio.