• by Steve McClellan  @mp_mcclellan, February 6, 2023

IPG media agency UM has appointed Sasha Savic Global CEO. He will report to Mediabrands Global CEO, Eileen Kiernan, who was in the UM role before being promoted last summer.

Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO at MediaCom for nearly a decade. GroupM announced it was merging Essence and MediaCom last year and last week announced completion of the integration.  

Prior to MediaCom, Savic was Chief Operating Officer at Havas Media Group N.A. Earlier, he held senior roles at McCann New York and UM, leading media efforts for brands like Procter & Gamble, Microsoft, Intel and Mastercard.

Current UM clients include American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony, among others.