Formula E 'Sonic Identity' Features Gen3 Race Car

As part of a brand refresh, Formula E is debuting a “sonic identity” component.

The unique sound of the new Gen3 car will be infused in all marketing, production, and branding content for people to identify the sound with Formula E.  

The new soundtrack has been released as a 7-track album, “Change. Accelerated (The Official Formula E Soundtrack)” and is available on streaming platforms including Spotify and Apple Music.

Viewers will hear it in the U.S. for the first time this weekend on the CBS Sports Network broadcast and livestream of the 2023 Greenko Hyderabad E-Prix. 

Formula E has reimagined its entire music and sound suite used across broadcast and digital channels, inspired by the power of electric acceleration.



The new sonic identity is part of an overall refresh of the Formula E brand, unveiled at the 2023 Hankook Mexico City E-Prix in January.

Formula E commissioned Tom Player of Lost Track Productions and Alex Bingham of sound design company Machine to develop the music and sound suite. 

The pair attended private testing sessions by two teams in the championship, NIO333 Racing and Mahindra Racing, where they recorded audio of the race cars being pushed to the limit ahead of their debut in Mexico City.

The recordings were then developed into a range of sonic assets and embedded into the revitalized music and SFX package used across broadcast and digital content. The all-new soundtrack, including broadcast titles music, was recorded live with a 55-piece orchestra at Abbey Road Studios.

The music accompanies new broadcast intro titles film produced for Formula E by production partner Aurora Media Worldwide in collaboration with The Berry. 

The film features drivers in the ABB FIA Formula E World Championship including defending champion Stoffel Vandoorne, Mitch Evans  and Jake Dennis, with CGI-footage of the new Gen3 car racing through host cities including Cape Town, São Paulo, Monaco and London.

Next story loading loading..