Commentary
Nielsen Alternatives Are Not Ready For Primetime (And May Never Be)
- by Steve Sternberg , Featured Columnist, February 9, 2023
When it comes to national television measurement used for the buying and selling of commercial time, Nielsen is an industry-mandated monopoly. While potential competitors have periodically emerged,
they failed to sustain enough support to survive – not necessarily because Nielsen did anything to impede them, but because advertisers and networks …
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