Withdrawing the category won't prevent drug companies from advertising erectile dysfunction drugs on TV--but surely will slow down those revenues, says one analyst. Typically, big sports sponsorship deals push advertisers to also make major TV advertising deals.
ED drugs had been looked at a growing category with upwards of $200 million or more spent in advertising. ED brands made a major impact with TV ad revenues--and especially in the 2004 Super Bowl, where Janet Jackson's breast was mistakenly revealed.
In addition to the outcry over Jackson's stunt, Congressmen, regulators, and critics complained about ED advertising, during the Super Bowl game--a game that NFL now calls 'family' programming.
Initially marketed as products that correct medical problems, more recently, ED drugs have been marketed for sexual and lifestyle performance.