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NHL Announces Sponsor Activations For Stadium Series

The NHL is planning  sponsorship activations at the upcoming Stadium Series outdoor game on Feb. 18. "Prior to the game, the Truly Hard Seltzer NHL PreGame fan festival will hold activities beginning six hours before the puck drops. Brands with activations during the pregame event include Truly, BioSteel, Caterpillar, Fanatics, Honda, Upper Deck, and Verizon," per SportBusiness. "Only fans with tickets are permitted entry."

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