Kia America is offering basketball fans a range of activities tied to the 72nd annual NBA All-Star Game in Salt Lake City on Sunday.
As the official automotive partner of the NBA, Kia America is providing basketball fans with an interactive experience that includes a free throw shooting game, on-site vehicle displays, and appearances by NBA players.
Dubbed the “Kia NBA Crossover,” the activation includes a 60-foot by 40-foot interactive environment where four fans will go head-to-head in a pop-a-shot style shooting game.
Players have 45 seconds to sink as many shots as possible, with each basket propelling Kia Telluride SUVs on an LED screen along a simulated course that starts in a Salt Lake City suburb and ends at the NBA All-Star Game.
The activation was Inspired by Kia’s campaign “Legends of the Driveway.” It was developed by David&Goliath to celebrate the place where many basketball fans and players first fell in love with the game: the driveway.
This year marks Kia’s 16th season in partnership with the NBA, says Russell Wager, vice president, marketing, Kia America. The 2023 Kia Telluride X-Pro is the official vehicle of the NBA, WNBA and NBA G League.
On Feb. 18, Kia will host the first Kia NBA Skills Challenge, where select players from the NBA will compete against each other. An all-electric Kia EV6 GT will be on-court during the challenge.
The automaker also has relationships with 13 NBA teams, including the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Los Angeles Clippers, Miami Heat, New York Knicks and the Orlando Magic.