• by Ray Schultz , February 16, 2023

B2B revenue platform Demandbase has raised $175 million in financing from Vista Credit Partners.

The funding will “enable us to execute on the big plans we have in store for new innovation and growth,” says Gabe Rogol, chief executive officer of Demandbase.

The company has helped “B2B companies go-to-market through new offerings and enhancements to our core product,” Rogol contends.

Among other things, Demandbase claims it has:  

• Delivered a free account identification solution  
• Unified sales intelligence and account engagement insights for sellers
• Enhanced B2B ad-tech with people-based advertising  
• Launched Demandbase Data (D2) Labs  

Vista Credit Partners, the credit-investing arm of Vista Equity Partners,, is a strategic investor focused on the enterprise software, data, and technology market, it says.