• January 9, 2006

In its most aggressive attempt yet to transcend consumers' computer screens, Yahoo! late last week announced a slew of partnerships and the launch of three new services--"Yahoo! Go Mobile," Yahoo! Go TV," and "Yahoo! Go Desktop." New corporate partners include Intel, AT&T, Cingular, Nokia, and Motorola, among others. Yahoo! CEO Terry Semel unveiled the Yahoo! Go initiative during a keynote speech Friday at the Consumer Electronics Show in Las Vegas. Starting later this year, the service will allow users to access their Yahoo! accounts from mobile phones and TV sets. The speech followed a week of announcements from Yahoo!'s rivals, each detailing their efforts to move beyond desktop computers and into consumers' living rooms and mobile lives--clearly the next frontier for growth-hungry Internet juggernauts like Google, America Online, and Microsoft. -- Gavin O'Malley