• by Colin Kirkland , February 17, 2023

In-game advertising and video game monetization platform Bidstack is making its second C-suite hire from mobile advertising company AdColony. Just months after hiring Jude O’Connor as its chief revenue officer, Bidstack is now welcoming Thomas Bullen as its chief financial officer.

Bullen, previously CFO at AdColony, will now oversee and lead the finance function through Bidstack’s next stage of growth, the company says. Bullen says he believes the company has an opportunity to grow its market share of advertising monetization in games and is “eager to generate value for shareholders.”

In 2021, Digital Turbine -- a company that helps apps and advertisers build relationships with mobile carriers -- acquired AdColony from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). Bullen oversaw the company’s $400 million exit.

Founded in 2015, Bidstack has since worked on in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, among others, dealing with game publishers like Codemasters, Take-Two Interactive and Sports Interactive.

The company recently announced the launch of a dedicated sports division aimed at expanding sponsorship and fan-engagement models in virtual sports stadiums.