Colorful OOH Campaign Promotes FX's 'Snowfall' Final Season

FX has launched unique glow-in-the-dark billboards, via Clear Channel Outdoor’s inventory, in Los Angeles to promote the just-released final season of FX’s "Snowfall."

The creative is printed on vinyl using a special UV paint to create a fluorescent glow-in-the-dark effect when paired with the black lights installed on each billboard

The OOH campaign runs through March 12.

The show premieres on FX and streams the next day on Hulu. The billboards can be viewed at La Cienega Blvd at Stocker St. and Olympic Blvd. at Westwood Blvd.

“'Snowfall'has always featured some of FX’s most vivid and striking art — it’s so incredibly eye-catching. Being the final season, we wanted to do something special and make an impression on audiences that would be fun to see in person,” said Ashley Traywick, VP, advertising and media.



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