• by Fern Siegel , February 24, 2023

Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office.                  

Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to that, he was at FCB New York, a big part of Burger King’s “Whopper Detour” campaign.

“Instead of viewing data as an enemy of creativity, Performance Art has found an approach to using data as fuel for deeper, more connected work,” said Sprouse. “When harnessed well, it connects the big picture to individuals — stirring new forms of engagement.”

Performance Art’s New York's client roster includes BMW USA, Lyft, ScottsMiracle-Gro and Black & Abroad.